Jack Elkins is the head of innovation at the Orlando Magic. He talked with Brian about how the NBA is not immune to the need to innovate and how to make everyone equal when they come to the table. He also shared the address you can email to get the ten key phrases that he uses with his team to create a culture of innovation: language@persportives.com. For the Making Innovation Count in 2018 conference in Kansas City: https://nvite.com/InnovationCounts/le4e79. For information regarding your data privacy, visit acast.com/privacy