Santhi Ramesh works for Hershey's as a global lead with Snacks, Refreshments, and Futures. She's also speaking at the Back End of Innovation conference. Santhi and Brian talked about what it takes to launch a product in an emerging market and how to accommodate for all the cultural differences that come with operating in a different country. Connect with Santhi on LinkedIn and with us at insideoutside.io. For information regarding your data privacy, visit acast.com/privacy