Today’s interview is with Ash Maurya, the author of Running Lean and his newest book Scaling Lean. With decades of experiences as an entrepreneur and almost 10 years as a lean coach, Ash talked about the product design mistake that almost all innovators make, and where he tells those innovators to go with their failed product and what to do with it. Ash also gave an outline of how his new book adds to the ongoing innovation conversation by giving practical tips and exercises for designing value metrics, among many other things. Connect with Ash at leanstack.com and find out more about the Inside Outside Innovation Summit at theiosummit.com